The Good Design Co
Butler + Grace Brand Book - The Good Design Co Cover.jpg

Butler & Grace

, Branding

A wonderfully inspirational personalised and medical jewellery company was in need of a rebrand. During the process of brand evaluation the company changed name, and developed a new-found appreciation for the power and influence that design and especially typography, can have on a brand's personality.

This journey of discovery landed us at a very clear brand vision, and a very personal and approachable brand identity.

Butler & Grace Brand book

Butler & Grace Brand book

Butler & Grace Branding

Butler & Grace Branding

Butler & Grace Branding

Butler & Grace Branding

Butler & Grace Branding

Butler & Grace Branding

Compact version of the brand logo. A new brand identity for this renamed fledgling medical and identity jewellery company. Brush script fonts and a clear direction are just a small part of this comprehensive brand guide book.

Butler & Grace Branding

Butler & Grace Branding

Colour palette. A new brand identity for this renamed fledgling medical and identity jewellery company. Brush script fonts and a clear direction are just a small part of this comprehensive brand guide book.

Butler & Grace Branding

Butler & Grace Branding

Featured font. A new brand identity for this renamed fledgling medical and identity jewellery company. Brush script fonts and a clear direction are just a small part of this comprehensive brand guide book.

Butler & Grace Branding

Butler & Grace Branding

Brand fonts. A new brand identity for this renamed fledgling medical and identity jewellery company. Brush script fonts and a clear direction are just a small part of this comprehensive brand guide book.

Butler & Grace Branding

Butler & Grace Branding

Example layouts. A new brand identity for this renamed fledgling medical and identity jewellery company. Brush script fonts and a clear direction are just a small part of this comprehensive brand guide book.

Butler & Grace Branding

Butler & Grace Branding

Photography. A new brand identity for this renamed fledgling medical and identity jewellery company. Brush script fonts and a clear direction are just a small part of this comprehensive brand guide book.

Butler & Grace Branding

Butler & Grace Branding

Debossed brand logo. A new brand identity for this renamed fledgling medical and identity jewellery company. Brush script fonts and a clear direction are just a small part of this comprehensive brand guide book.