This digital campaign for the Mercedes-Benz A-Class is aimed at a younger demographic than we were used to associating with Mercedes-Benz. This car signalled the end of a stereotypical customer, and opened the doors to a new, younger audience. Social media language and visuals are used to striking effect in the email and digital banner ad shown here.
Email design for the Mercedes-Benz A-Class #YouDrive concept.
Digital banner design for the Mercedes-Benz A-Class #YouDrive concept.