The Good Design Co
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Mercedes-Benz

, Digital

This digital campaign for the Mercedes-Benz A-Class is aimed at a younger demographic than we were used to associating with Mercedes-Benz. This car signalled the end of a stereotypical customer, and opened the doors to a new, younger audience. Social media language and visuals are used to striking effect in the email and digital banner ad shown here.

Mercedes-Benz Digital

Mercedes-Benz Digital

Email design for the Mercedes-Benz A-Class #YouDrive concept.

Mercedes-Benz Digital

Mercedes-Benz Digital

Digital banner design for the Mercedes-Benz A-Class #YouDrive concept.